Cloud resale is booming. In 2025, companies will channel about $45 billion of software spend through hyperscaler marketplaces—a figure analysts expect to climb to $163 billion by 2030. For managed service providers (MSPs) and value-added resellers (VARs), that surge means bigger pipelines but also more portals, billing deadlines, and shifting partner terms.
A modern partner-enablement platform cuts through the chaos. From one console, you can browse a catalog, add seats in minutes, automate invoicing, and tap on-call expertise. This guide compares five standout options—starting with TD SYNNEX’s CloudSolv marketplace—so you can choose the right launchpad for growth.
What A Cloud Partner Enablement Platform Really Does
Picture one portal replacing a dozen vendor logins. You browse a catalog, add seats with a click, and licenses appear in the customer tenant within minutes. At month-end, every charge rolls into a single invoice. Need help? Open the built-in knowledge base or chat with a solution architect without jumping between tools.
A single partner enablement platform replaces dozens of vendor portals by centralizing catalog, provisioning, billing, and support
A cloud partner enablement platform is that hub. It brings together discovery, purchasing, provisioning, support, training, and recurring-revenue reporting for managed service providers, value-added resellers, and independent software vendors.
The payoff is simple: sell more, spend less on admin, and give clients a smoother experience. The five platforms ahead chase the same goal—more cloud, less chaos—through different feature sets and service models.
How We Picked The Winners
We scored each platform against six business-critical factors, then ranked them by total points.
Weighted evaluation factors used to score and compare five leading cloud partner enablement platforms
- Catalog depth (25 points). Must cover Azure, AWS, Google Cloud, and a broad SaaS roster.
- Automation accuracy (20 points). Provisioning speed and billing reliability.
- Partner enablement (20 points). Training, migration help, financing, and marketing support.
- Pricing flexibility (15 points). Margins, currency options, and contract terms.
- Integration strength (10 points). Open APIs, PSA (professional services automation) and RMM connectors, plus single sign-on (SSO).
- Market momentum (10 points). Active partner count, analyst recognition, and community feedback.
Because catalog, automation and enablement carry the most weight, TD SYNNEX CloudSolv tops our list, while AppDirect rounds out the five.
TD SYNNEX reports that its Practice Builder program uses a structured assess, strategize and build model that can help partners stand up new cloud or security practices in roughly 90 days, with self paced and workshop based tracks for different stages of maturity.
In one published testimonial, a Cloud Practice Builder participant reported about ten times more monthly recurring revenue and roughly three times more opportunities after the program, which is why the next sections focus heavily on how each marketplace actually enables partners, not just how many SKUs it carries.
1. TD SYNNEX CloudSolv: the one-stop powerhouse
CloudSolv runs on TD SYNNEX’s StreamOne engine, and scale is its advantage. StreamOne centralizes purchases across AWS, Microsoft, Google, and more than 900 ISV cloud services, giving partners a single dashboard for every workload. The marketplace supports 30,000 partners, 450,000 end customers, 22 currencies, and 16 languages. Its catalog spans more than 200 cloud and SaaS solutions, from Microsoft 365 to niche security tools, so partners seldom need a second supplier.
TD SYNNEX CloudSolv StreamOne Marketplace Interface
StreamOne tracks consumption in real time and issues a consolidated invoice, a workflow one Jigsaw24 buyer says “gets the data right, so we can bill customers straight away” (TD SYNNEX case study, 2025).
Scale is only part of the appeal. Practice Builder playbooks, on-call solution architects, and dealer-friendly financing turn big ideas such as launching an Azure AI practice into signed deals.
The portal can feel busy on day one, yet once it clicks you gain global catalog breadth, precise billing, and a deep bench of experts ready for any cloud hiccup. For partners who want maximum choice without juggling multiple suppliers, CloudSolv claims the top spot.
2. Pax8: built for MSP speed
Pax8 feels like a consumer app inside the enterprise world: search, click, and licenses land in the customer tenant within minutes. That pace has helped the marketplace grow to 47,000 partners worldwide, almost double its 2022 total.
Pax8 Cloud Marketplace Dashboard for MSPs
Every charge rolls into one monthly invoice that syncs to ConnectWise or Autotask professional-services automation tools, trimming late-night billing work. Pax8 Academy supports the tech with more than 100 interactive courses covering Azure fundamentals, AI add-ons, and seat-based upsell tactics.
Support follows the same “fast and direct” approach. Engineers tackle Microsoft 365 glitches or Azure cost spikes in the same chat thread where you opened the ticket. The catalog now lists about 130 cloud vendors, with more on the way. Downsides: some partners still flag invoice quirks on volatile Azure usage, though new reporting widgets are closing that gap. Hardware and heavy enterprise software stay outside Pax8’s scope.
For MSPs who prize agility, tight tool integrations, and community learning, Pax8 turns cloud resale into a repeatable playbook and then helps you scale it quickly.
3. Ingram Micro Cloud Marketplace: enterprise reach, granular control
Ingram Micro’s Cloud Marketplace, powered by the CloudBlue platform, is highly configurable. CloudBlue not only runs Ingram’s portal; it also underpins more than 200 pre-integrated cloud solutions and hundreds of white-label marketplaces, managing 52 million seats worldwide.
Ingram Micro Cloud Marketplace Partner Portal View
What that means day to day:
- Unified quoting. Bundle Azure seats, Lenovo devices, and migration services in one quote, then send the order to your PSA or ERP through open APIs.
- Multi-tier controls. Support subpartners under separate logos and price books from a single console.
- Deep enablement. Cloud Summit bootcamps, vertical playbooks, and a team of solution architects help partners close complex hybrid deals.
The trade-off is complexity. New users often say the portal feels like a flight deck; onboarding takes time and a clear process map. Yet once configured, the marketplace can scale from a five-person MSP to a global VAR without switching platforms.
Choose Ingram Micro when integration depth and worldwide reach matter more than an out-of-the-box experience.
4. Sherweb: high-touch help for hands-on MSPs
Service defines Sherweb. More than 7,000 partners rely on its marketplace for Microsoft 365, Azure, Acronis, and a curated security stack, all backed by a 24×7 support team that feels like an extension of your help desk.
Sherweb Cloud Marketplace and Partner Program Overview
That support shows up on the balance sheet. Partners hand off migrations, first-line tickets, and outage triage to Sherweb technicians, freeing billable staff for project work.
Training receives the same concierge care. Certifications are free, live webinars run weekly, and a dedicated account manager nudges you toward new revenue streams, often with pitch decks you can rebrand in minutes.
A focused catalog keeps the portal tidy. Instead of paging through niche items, you will see prescriptive bundles such as “Secure Microsoft 365,” which pair licenses with security add-ons and monitoring.
Need AWS, Google Cloud, or specialized ERP software? You will source those elsewhere. But if your core market is SMB productivity and security and you value fast, human support, Sherweb delivers a high-touch experience that large distributors rarely match.
5. AppDirect: one portal, many profit centers
Most marketplaces focus only on cloud software. AppDirect goes wider, letting you sell Microsoft 365 alongside unified-communications-as-a-service (UCaaS) seats, fiber circuits, and even green-energy contracts. The platform already powers 10,000 advisors, 5 million subscribers, and more than 1,000 providers, giving it one of the broadest catalogs in the channel.
AppDirect Marketplace Platform with Multi-Service Catalog
The workflow stays familiar: quote, e-sign, provision. A single invoice can combine usage-based cloud, commission-based telecom, and flat-rate services without extra spreadsheets.
Capital support is another plus. In 2024, AppDirect secured $100 million to expand its Capital program, which advances cash against multiyear deals and frees working capital for marketing or hiring.
Flexibility comes with complexity. The catalog is vast, settings deep, and first-time users may need extra ramp time, though AppDirect’s onboarding team guides the process.
If you are ready to branch beyond pure IT cloud or need a white-label marketplace quickly, AppDirect opens new revenue lanes under one roof and rounds out our top five.
At-a-glance comparison
| Platform | Major clouds (Azure / AWS / Google) | Approx. SaaS vendors | Telecom / connectivity | PSA integration | Multi-currency billing | 24 × 7 support | Flagship training |
| CloudSolv | ✓ / ✓ / ✓ | 200+ | No | ConnectWise, Autotask (API) | ✓ | Escalation only | Practice Builder |
| Pax8 | ✓ / No / No | 130+ | No | ConnectWise (native), Datto | USD, CAD, GBP, EUR | ✓ | Pax8 Academy |
| Ingram Micro | ✓ / ✓ / ✓ | 300+ | No | Broad API set | ✓ | Optional | Cloud Summit & University |
| Sherweb | ✓ / No / No | 70+ | No | API sync | USD, CAD | ✓ | Free certifications |
| AppDirect | ✓ / ✓ / ✓ | 600+ | Yes | Salesforce, API | ✓ | Business hours | AppDirect Academy |
CloudSolv leads on multi-cloud breadth and global billing. AppDirect is the only option with telecom services. For true around-the-clock human support, Pax8 and Sherweb stand out.
Conclusion
Hyperscaler marketplaces are rewriting how partners buy, bill, and support cloud solutions. The right enablement platform can tame that complexity and unlock new recurring revenue. Whether you need global catalog depth (CloudSolv), MSP-friendly speed (Pax8), enterprise-grade controls (Ingram Micro), concierge-level support (Sherweb), or diversified profit centers (AppDirect), these five platforms offer proven paths to scalable cloud sales.
